Afia launched its Sun Flower variant in 2010 which was a healthy and light combination with a mixture of Chamomile extract, making it light on the stomach. In late 2012, Afia proceeded with releasing its Olive Oil product which was produced from the highest quality, carefully picked olives from the best olive gardens in the Mediterranean. By only producing extra virgin olive oil, Afia Olive oil has established itself as an all-natural produce.
- 20 Years celebrating health, a first-rate jingle campaign on both digital and offline media. Endorsed by a celebrity nutritionist, Chef Sally Fouad, the campaign elevates the expectations and production value across the oil category.
- Afia’s 20 year celebration campaign incurred very positive feedback from consumers and strong recall. The brand has been witnessing a very positive growth in the sales KPIs as well